The Toyota 4Runner is an SUV manufactured by the Japanese automaker Toyota and marketed globally since 1984, across five generations. In Japan, it was marketed as the Toyota Hilux Surf (Japanese: ?????????????, Hepburn: Toyota Hairakkusus?fu) and was withdrawn from the market in 2009. The original 4Runner was a compact SUV and little more than a Toyota Hilux pickup truck with a fiberglass shell over the bed, but the model has since undergone significant independent development into a cross between a compact and a mid-size SUV. All 4Runners have been built in Japan at Toyota's plant in Tahara, Aichi, or at the Hino Motors (a Toyota subsidiary) plant in Hamura.
The name "4Runner" was created by copywriter Robert Nathan with the Saatchi & Saatchi advertising company as a play on the term "forerunner". The agency held contests to invent new names for Toyota's forthcoming vehicles. According to Toyota, the "4" described the vehicle's 4-wheel drive system while "Runner" was a reference to its all-terrain capabilities and how it could "run" off road.[1]